In this episode of BTD with Seyi Banigbe, we take you through the incredible growth story of Bland2Glam, a jewellery brand that disrupted the Nigerian market with Afrobeats-inspired urban jewellery. Starting from the boot of her car, Seyi reveals how she built the brand organically—despite challenges like being scammed by suppliers and having limited funds.
She shares the trials and triumphs of launching the brand, including how they managed to fund the first rent at Ikeja City Mall, their slow but steady growth, and their decision to secure singer, Yemi Alade as a brand ambassador to elevate the brand’s visibility. Learn how Bland2Glam went from struggling to get their numbers up to launching successful collections and partnering with major retailers like SPAR.
This episode is packed with invaluable tips, motivation, and a true testament to perseverance in business. Tune in to hear how Bland2Glam transformed obstacles into stepping stones, creating a successful jewellery brand from the ground up.